ブランドンサーストン(Brandon Thurston)







参考:Brandon Thurston on TKO Group Possibly Going Private, More WWE Layoffs, AEW’s Future

参考:Rumor Roundup (Nov. 9, 2023): LA Knight heat, NXT/CW deal, AEW finances, more!











Is AEW profitable? 

Outside its first couple years, AEW owner and president Tony Khan has said little about whether AEW has been profitable. The company has spent heavily its first year to get started, but was rewarded with a new cable deal within months of Dynamite’s debut on TNT.


Then followed Rampage on Friday nights and Collision on Saturdays. It’s estimated AEW gets somewhere around $50 million to $70 million a year in TV rights fees. Forbes valued the company at around $1 billion earlier this year, which was the number many had in mind for an extension with Warner Discovery.


That extension hasn’t happened yet. Sources have said Khan and Warner Discovery haven’t come to an agreement on streaming AEW’s content library, which now includes years of Ring of Honor content featuring early matches of many of the top names in AEW and WWE.


Thurston said he doesn’t seen Khan pulling AEW away from Warner Discovery. Khan is very tuned into the history of the pro wrestling business and he knows the connection TBS and TNT have to wrestling.


“I think Tony is incredibly committed to WBD. He’s insanely loyal. I asked him recently if FOX was now a possibility for AEW with Smackdown leaving. He would only talk about Warner Discovery and how me he loves being partners there.


“I’m confident they aren’t profitable now. They need to make $200 million a year in media rights to get to profitability. They’ll get some increase, they could get triple what they’re getting now, it’s not unreasonable. But he’s going to continue to run the company and do what he’s doing whether it’s profitable or not.”


“If I’m Warner Discovery, I’m waiting to see where the NBA rights are going to land. Maybe that influences how I schedule AEW. As for why they aren’t streaming already, it doesn’t make sense to me. At least have next day rights on MAX(※).Maybe they’re waiting until Collision can deliver ratings. Maybe it will turn into Rampage where it falls off in interest after a while.

Max (streaming service)Wikipedia英語


“They go against a lot of sports competition the rest of the year. What can they deliver when they aren’t up against college football or the NFL or the NBA? And there’s the NBA deal, which is a hang up as well. NBA exclusive negotiating doesn’t end start until the season is over with – that could be June or July. So if they have to wait until these deals expire.”


Thurston said Khan had “all but confirmed” that Warner Discover did own a portion of AEW on one of their recent conference calls.





After speaking with Thurston, I contacted a couple AEW sources about profitability in the company. Some thought the company needed a TV deal of around half a billion in total to get the annual revenue they need, which is the number most in AEW have talked about as far as a TV deal.


Others said the company has a lot of room to move as far as cutting costs go, if it comes to that. One source said they hoped it wouldn’t come to that, but said the roster is massive and paid well, and has more wrestlers than they need, though Khan has shown no interest in cutting talent on a mass scale. There’s Ring of Honor, which is airing weekly on Honor Club without a TV deal, which could potentially end up on a WBD network, or could be slashed if need be.


Another source said there were many areas they could cut costs in the company and get close profitability. They mentioned travel, and that the number of AEW wrestlers and staff flying first class is much higher than WWE, which is usually only a handful.












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